There are different types of people who like to donate. Some donate 100% of funds to their desired charity or relief organizations which we LOVE, and some need or want an incentive or awareness to donate which is where we at KoaLuv come in.
The people who like incentives when donating, can order from our website and get something in return like a T-shirt to remind them of their donation and to spread awareness when wearing it. The name KoaLuv is printed on all of our items spreading awareness and a reminder of the donations needed in Australia at this time.
We donate 25% of profits directly to https://wires.org.au/
After the cost of goods, shipping, and to run Facebook ads to spread awareness, 25% is the safe number we are able to donate so we can keep the inventory, shipping costs, and ads going.